Auto Trader has launched Auto Trader Top Spot, a new “high impact” advertising placement service.

Positioned at the top of search results, retailers can feature their logo, review rating and up to six new and used vehicles on a dynamic image carousel, matched to the consumer search criteria and based on specific locations or radius to their dealership.

The new marketing solution will enable retailers to target local car buyers, typically regarded as the most profitable; not only willing to pay for convenience, but also offering ongoing revenue opportunities through after sales, service opportunities and repeat custom.

Auto Trader’s Director of Commercial Products, Karolina Edwards-Smajda said: “We’re very excited about the marketing potential this new product opens up to our retailer partners, enabling them to target the buyers that matter most to them and to showcase their brand at the most relevant point in the buying cycle.

“We’re committed to developing the tools and providing the insights our customers need to adapt and to thrive in this increasingly challenging and competitive retail landscape.

“Auto Trader Top Spot fits very much within this ambition, and along with our existing suite of solutions, offers retailers a tactical lever to pull whatever their business goal.

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