• Sales of F-Series pickups and SUVs helped Ford outperform its Detroit crosstown rivals as well as the broader auto industry in the third quarter.
  • Ford on Friday reported its vehicle sales in the third quarter were only down 4.9% from a year earlier.
  • That compares to GM, Fiat Chrysler and the overall industry that were down about 10%.



a car parked on the side of a road: 2021 F-150 Limited


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2021 F-150 Limited

Sales of F-Series pickups and SUVs helped Ford Motor outperform its Detroit crosstown rivals as well as the broader auto industry in the third quarter.

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While Ford’s vehicle sales fell by just 4.9% from the same time last year, the drop was about half that of the broader industry and smaller than the sales declines felt by General Motors and Fiat Chrysler.

Such declines typically aren’t cause for celebration, but this year is anything but typical. New vehicle sales have recovered far faster than many expected from the second quarter when the coronavirus pandemic caused plant shutdowns and shuttered dealerships, sending sales down more than 30% compared to 2019.

“The industry had a very sharp recovery from Q2 to Q3,” Mark LaNeve, Ford vice president of U.S. marketing, sales and service, told CNBC on Friday. “It’s been a crazy year but the industry has been resilient and our dealers have done a great job.”

Ford said its third-quarter sales were up 27% relative to the previous three months. It also reported its best third quarter sales of pickups since 2005, according to the company.

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