Image Source: Vauxhall Motors

Vauxhall Motors has officially unveiled its latest logo design, presenting a confidently British reworking of its iconic griffin emblem. The logo, along with the newly announced Vauxhall Vizor which will integrate the grille, headlights and brand logo into an exterior single module will be the new, exciting and progressive face of the brand. Alongside these will be the Pure Panel, which see’s further redesign to the Vauxhall interior through a fully digital high-tech dashboard.

Specific changes to the logo include a move away from the 3-D metallic texture which has been present since 2008, in favour of a flat minimalist design, optimised for the digital age. It also features a sleek, stylish new griffin emblem which, in a confident move from the brand, loses the griffin’s wing and the word ‘Vauxhall’ across the top while retaining the iconic Vauxhall ‘V’. The logo also pairs the brand’s idiosyncratic bright red colour with a deep blue – underlining Vauxhall’s heritage as a British Brand since 1903.

The new logo presents an updated and exciting fresh face to the world and, with its focus on digital optimisation, places Vauxhall at the very forefront of British roads.

Both the redesigned logo and Vizor grille will feature first on the new Vauxhall Mokka due for release in 2021.

Source : Strategic Research Institute, SteelGuru

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