West Herr Automotive Group has earned the Rochester’s Top Workplace designation as Top Large Employer for 2022.

Since its inception in 1950, the company has grown to become the largest automotive group in New York state and has sold over 1.2 million vehicles through its franchise locations in Monroe, Ontario, Erie and Niagara counties.

West Herr has a simple philosophy: To prioritize employees who in turn deliver the best experience possible to customers.

“Our employees’ personal lives affect their working life,” President and CEO Scott Bieler said. “Among practices that include job share options, diversity initiatives and employee service programs, we’ve recently modified our schedule.”

Jay Jay Vanderstyne, general manager, right, goes over paperwork with Jessica Tosto, a sales consultant at West Herr Toyota of Rochester.

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West Herr has shortened formerly long operating hours; locations that used to stay open into the night now close at 7 p.m.

Bieler understands the nuances of the industry well. He started out as a salesperson with the company 47 years ago and was one of only 45 employees. Now there are 2,500 people employed by the auto group.